HP Omen: Gamerhood
To celebrate gamers coming-of-age in China I worked with Wieden & Kennedy Shanghai to create a detail packed short film. Each frame of which was awarded as an NFT to a gamer in China to celebrate them reaching the legal age for unlimited gaming under Chinese Law.
The film is full of hidden references to gaming culture in China.
Credits
Direction / Lead design
Joseph Melhuish
Lead Animation
Russell Etheridge
Milo Targett
Jessica Herrera
Design and Animation support
Eli Magaziner
Lucy Bradbury
Music + Sound design
Sounds Like These
Producers
Kate Myers
Zoe Muslim